They say ignorance is a choice in the age of information. I think that’s fairly true. Everything is searchable and indexed; it’s marvelous.
However, anyone who has ever searched for advice or ideas for a pay-per-click campaign knows that the barrage of information can be overwhelming. Over the past six months, I’ve tried to dive deep and find where the really useful, actionable material is online.
Why did I want this? Shouldn’t I just get practice until I get good at it? Well, they say a smart person learns from their mistakes, but a wise person learns from the mistakes of others. Why make them all yourself? It’s just not efficient.
I spent the last few months connecting with CEOs of successful PPC agencies and PPC strategists and asking them the myths, time-wastes, and where they go for info. They delivered. Here are some of my top picks:
If you’re ever stuck and just need some ideas to help out a campaign, GuaranteedPPC is where to go. Corey and his team have kept track of what works and what doesn’t and share the examples. From examples of the best banner ads to in-depth case studies of some of the newest AdWords features, you’ll find actionable ideas here for your own campaigns. The downside is that there is currently no search function built in, but there are ways around this such as searching it on google with “site:www…” for a term you want to find.
What I like most about GuaranteedPPC is that they show exactly what worked with whatever topic they’re talking about. The obsessive focus on results is what makes this blog worth reading.
KlientBoost has some really in-depth case studies of various tactics and techniques. They’re very analytical and concise, and you can get an idea of how something might work for your business. What I like most about them is that they don’t inflate anything or attribute it to magic. All of their case studies are based on calculated experiments, which mitigates the risk of the false causation that is prevalent in digital marketing.
Search Engine Land has a section devoted to PPC management, and it delivers a large variety of content. In contrast from the other two resources shared here, Search Engine Land is less about specific tactics and more about the big picture. They especially serve the new-to-PPC crowd in understanding how PPC can relate to a company. For someone who is managing a PPC specialist or has hired an agency, this is a good resource to know a bit more about what they’re doing.
Personally, I only like to hire somebody if I at least have a basic idea of how to do what they’re doing, and I think Search Engine Land has this sector nailed down. Two of my favorite articles here are:
So now you have a few of my favorite resources to learn more about PPC advertising! Whether you’re a seasoned PPC warrior or just want to understand the basics, I hope they serve you well.